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For one week, hundreds of books at Smashwords and other retailers are discounted or free. They offer all the popular formats, plus pdf, rtf, and in-browser options.
The idea was launched in 2004 by "Rita Toews, 61, a soft-spoken mother of two and grandmother of one, who sits at the center of the ebook universe for this week.
"Operating from a spare bedroom in her home in Winnipeg, Manitoba, Canada with her cat Lola by her side ("Every author needs a cat," she says), Ms. Toews is the creator and chief ringmaster of Read an Ebook Week, an annual international celebration of ebooks that kicks off its seventh season this Sunday March 7.
"Read an Ebook Week brings together ebook retailers, publishers, authors, device-makers and untold thousands of readers who join in this international literary event of ebook discovery, and yes, gluttony.
"Since the event takes place in cyberspace the only measure I have of its success is the traffic on the Read an E-Book Week website, which grows each year. Occasionally a participant will contact me and say - "I had over 2,500 visits on my website during Read an Ebook Week." That's nice to hear.
"For this one week only, publishers and authors offer thousands of original ebooks for free and at deep discounts to encourage book lovers around the globe to give ebooks a try."
Visit the official Facebook page
Two of my books are discounted for this week. See Joan H. Young Author page
[some text taken from interview with Rita Toews by Mark Coker at the Huffington Post]